BrandTech Connect · Worldwide series

Chinese brands. Local market ecosystems. Real business connections.

BrandTech Connect takes the Shenzhen network into key global cities, creating smaller, market-specific gatherings with local retailers, marketplaces, channel partners and experts.

Explore all past editions

How Connect is different

Built around the opportunity in each local market.

Unlike the large Shenzhen flagship, each Connect edition is a focused local event. Keynotes explain the market, curated matchmaking connects brands with channels, product showcases create discovery, and networking turns introductions into relationships. Three editions have taken place in Las Vegas, three in Berlin and one in London.

Las Vegas skyline
01 · CES · North America

Las Vegas

Connecting Chinese innovators with the North American technology and commerce ecosystem.

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Berlin skyline
02 · IFA · Europe

Berlin

Bringing brands, channels and market expertise together at the heart of European retail.

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London skyline
03 · United Kingdom

London

Creating focused conversations between Chinese brands and the UK commerce community.

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From connection to collaboration

Seven local editions across three global cities.

The archive shows how BrandTech convenes relevant commerce communities around CES, IFA and the UK retail ecosystem—with a consistent focus on market access, localization and channel growth.

Partnership enquiries

Take your partnership beyond one market.

Talk to us about BrandTech 2026, a future Connect city, or an integrated global partnership.