BrandTech Connect · Las Vegas

Las Vegas: a local gateway for global growth.

Three CES-season editions connecting Chinese brands and innovation leaders with the North American technology and commerce ecosystem.

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Las Vegas · United States

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Where technology launches meet global market ambition.

Since 2024, BrandTech Connect Las Vegas has created a focused space beyond the trade-show floor for insights, retail matchmaking, brand showcases and relationships with North American partners.

01Las Vegas · Edition 01

January 11, 2024 Las Vegas, United States

China Innovation, Global Opportunity

BrandTech Connect Las Vegas brought leading Chinese consumer brands together with local retail and e-commerce leaders for market insight, curated connections and meaningful business conversations.

120+Brands & business leaders

10+Retailers, marketplaces & partners

6Speakers

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Opening: Zhixiang and Chuhai Alumni Association

Building Global Brands Through Independent E-Commerce — SHOPLINE

Cross-Border E-Commerce & Global Growth — Tec-Do

Creating Better Global Customer Experiences — Zendesk

Commerce Innovation Through Video — Firework

Managing Risk for Chinese Brands Going Global

CES 2024 insights from 10+ brands

Networking with TikTok, CES, Himiway, ZHIYUN, Yadea and ecosystem partners

From Marketplace Success to Omnichannel Growth

BrandTech Connect Las Vegas brought leading Chinese consumer brands together with local retail and e-commerce leaders for market insight, curated connections and meaningful business conversations.

100+Brands & business leaders

10+Retailers, marketplaces & partners

3Speakers

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15:00 · Unlocking Global Growth Opportunities

Roundtable: When AI Meets Hardware

Winning in North America: Five Common Misconceptions

How Tech Brands Achieve Omnichannel Growth

Featured guests from Firework, Adyen China, Xiaomianhua and Richu Capital

16:30 · Retail buyer & channel matchmaking

18:00 · BrandTech networking reception

AI, Hardware & Retail: The Next Wave of Global Consumer Tech

BrandTech Connect Las Vegas brought leading Chinese consumer brands together with local retail and e-commerce leaders for market insight, curated connections and meaningful business conversations.

150+Brands & business leaders

10+Retailers, marketplaces & partners

6Speakers

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16:00 · Opening — BrandTech Connect @ CES 2026 & China Brand Night

16:10 · Global Consumer Electronics Trends — Skip West, CTA

16:25 · Global Market Growth — Mike Chang, Stripe

16:40 · Connected Commerce — Santi Pierini, CJ

16:55 · Attracting Leading Brands — Smartech Retail Group

17:10 · Profitability & Brand Challenges — Seel

17:25 · Global Channel Localization — SHOPLINE

17:40 · Roundtable: Winning in North America