BrandTech Connect · Berlin

Berlin: a local gateway for global growth.

Three editions bringing Chinese brands together with European retail, channel and market expertise during IFA.

Berlin · Germany

City overview

A focused bridge between Chinese innovation and European commerce.

BrandTech Connect Berlin has developed from an intimate market-insight gathering into a platform for European retail matchmaking, localization expertise and China Brand Night.

01Berlin · Edition 01

September 8, 2024 Berlin, Germany

China Meets Europe: New Routes to Market

BrandTech Connect Berlin brought leading Chinese consumer brands together with local retail and e-commerce leaders for market insight, curated connections and meaningful business conversations.

50+Brands & business leaders

10+Retailers, marketplaces & partners

3Speakers

View agenda, speakers & channels

17:30 · Registration & check-in

18:00 · Opening — Jianlong Hu, Zhixiang

18:10 · German & European market insights

18:30 · European offline retail & distribution — Blue Bird

18:50 · Featured brand sharing

19:10 · Cocktail reception & open networking

Beyond Market Entry: Localization, Trust & Sustainable Growth

BrandTech Connect Berlin brought leading Chinese consumer brands together with local retail and e-commerce leaders for market insight, curated connections and meaningful business conversations.

50+Brands & business leaders

10+Retailers, marketplaces & partners

6Speakers

View agenda, speakers & channels

16:00 · Why China’s Brands Are Fascinated with the EU

16:10 · European Communication Solutions — WeBranding

16:20 · Investing Smartly in Europe — MiQ

16:30 · Turning Cash Flow into Growth — MODIFI

16:45 · Building Consumer Trust — Seel

17:00 · European Platform Opportunities — ChannelEngine

17:15 · Local E-Commerce — Market Span

17:30 · Germany’s Retail Future — MediaMarktSaturn

17:45 · Curated 1:1 partner meetings

18:35 · IFA China Brand Night

Connecting Chinese Brands with European Retail & E-Commerce

BrandTech Connect Berlin brought leading Chinese consumer brands together with local retail and e-commerce leaders for market insight, curated connections and meaningful business conversations.

100+Brands & business leaders

10+Retailers, marketplaces & partners

5Speakers

View agenda, speakers & channels

14:30 · Opening — Zhixiang & WeBranding

14:45 · European Market Insights — Pascal Pekcan, Technaxx

15:15 · German Consumer Preferences — Jeff Zhang, OTTO China

16:00 · Local Marketing & Growth — Yaya Yang, Yeahmobi

16:30 · Post-Purchase Protection — Seel

17:00 · Winning in Europe Through Localization

17:30 · Matchmaking with OTTO, MediaMarktSaturn, Zalando, Kaufland, METRO, OBI, B&Q and more

18:00 · China Brand Night & Tech Influencer Meetup