BrandTech · Shenzhen flagship archive

China’s brands meet global commerce in Shenzhen.

Three editions have brought brands, marketplaces, retailers, technology companies and commerce partners together around one goal: practical international growth.

Explore all three editions

What BrandTech is

The flagship meeting point for China’s global brand ecosystem.

BrandTech is the annual Shenzhen flagship. Each edition combines market insight, channel strategy, technology, retail matchmaking and relationship-building—giving Chinese brands and international partners a focused place to turn global ambition into commercial progress.

01BrandTech · Edition 01

September 20, 2024 Shenzhen, China

Cross Border, Beyond Borders

Where China’s leading brands meet global commerce. The first edition explored how Chinese brands can break boundaries, evolve and unlock new growth in an increasingly globalized world.

1,000+Attendees

600+Brands & sellers

10+Marketplaces & retailers

15+Commerce partners

18Speakers

10+Countries & markets

View agenda, speakers & channels

10:00 · AI-Powered Growth — Chuanxue Yin, INMO Technology

10:30 · Japan Market Trends & Opportunities — Sanyong Liu, Kagu E-commerce

11:00 · Shaping the Future of Payments — Xiaofang Hu, Adyen China

11:30 · From Made in China to Global Growth — Liang Jin, Xunshi Technology

14:00 · AI, brand globalization and sustainable global growth

14:00 · Brand + Tech: SHOPLINE and lifecycle marketing

15:15 · Influencer marketing and overseas e-commerce growth

16:30 · Capital, Amazon VC and European compliance

Rebuilding Channels, Accelerating Global Growth

A focused summit on Amazon Vendor Central and retail channels across Europe and North America—helping brands overcome channel barriers and build integrated online-to-offline growth.

300+Attendees

200+Brands & sellers

10+Marketplaces & retailers

20+Commerce partners

8Speakers

16+Countries & markets

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09:30 · Registration & networking

10:00 · Opening — Jianlong Hu, Zhixiang & Brands Factory

10:20 · From Amazon Seller to Global Omnichannel Brand

10:50 · Global financial solutions — LianLian Global

11:20 · German e-commerce opportunities — Omnidock

11:50 · What’s New with Amazon Vendor Central in 2025

14:00 · Target, Best Buy, Chewy and U.S. retail channels

14:30 · European & U.S. offline retail trends

15:30 · Google AI & the Future of E-Commerce

16:00 · Roundtable: Expanding into Multiple Sales Channels

18:00 · VIP networking reception

Where Global E-Commerce Meets China

One of China’s most focused gatherings for international brand expansion, bringing Chinese consumer brands together with global marketplaces, retailers, technology companies and commerce partners.

1,500+Attendees

1,000+Brands & sellers

10+Marketplaces & retailers

50+Commerce partners

16Speakers

18+Countries & markets

View agenda, speakers & channels

09:00 · Registration & networking

09:30 · Opening — Jianlong Hu, Brands Factory; Shuo Yang, DeerRun

10:20 · Europe market insights — Channel Hub, Joybuy, Worldline and Go10

12:00 · Roundtable: Opportunities for Chinese Brands in Europe

14:00 · Japan localization — Picaro, LianLian Global and TCMU